Fractional growth & product marketing

Helping you connect the dots behind your data.

The signals are there, but nobody can draw the map. This is where I come in. I sit with your team and turn all those insights into action.

Start your discovery call See how it works

About

I'm Sarah.

For over 15 years I've led growth and product marketing inside fintech, financial services, and B2B SaaS companies. And now I bring that same seat to your table.

I don't hand you a list of recommendations and disappear. I dig in alongside you: untangling how everything inside your org intersects, and staying until there are no loose ends.

Why me

You're spending on growth, but is it going to the right place?

When product, marketing, and customers aren't aligned (or you're all three), nothing really breaks. It just gets more expensive to run every month. Offers launch before the message is ready. Ad spend feeds a funnel that stopped matching how people buy.

Fix it before you hire, before you scale spend, before the wrong story becomes your brand.

Good Measure Marketing works as an advisor, not a vendor.

We map your customer journey together.

And tie it to your messaging, positioning, and real growth opportunities.

You walk away knowing what to fix first…

…and what to stop paying for.

Let's find the gap before it costs you more.

Start your discovery call

Expertise

Where my background runs deep.

15+ years across banks, fintech, and B2B SaaS, at agencies, startups, and enterprise teams. These are the four areas I bring to every engagement.

01

Marketing analytics

Tracking, attribution, and reporting you can trust. I find where the data is solid, where it's quietly lying, and set up KPI definitions that mean the same thing in the Monday standup and the board deck.

  • GA4 and tracking audits
  • Attribution and CAC/LTV
  • KPI definitions
  • Reporting routines

02

Customer segmentation

Knowing who you're actually selling to, and spotting the overlaps nobody is marketing to yet. At Citizens, one of those overlaps became part of our student marketing strategy.

  • Audience and segment analysis
  • Customer research
  • Cross-sell and lifecycle
  • Messaging by segment

03

Go-to-market planning

Positioning, messaging, and launch plans that tie your product roadmap to how customers find, compare, and choose you, across lending, deposit, and SaaS products.

  • Positioning and messaging
  • Product launches
  • Channel planning
  • Legal, risk, and compliance review

04

Performance marketing

Acquisition channels that earn their budget. I've run and advised on paid search, SEO, conversion, lifecycle, and direct mail, including six years of direct mail for lenders.

  • Paid search and paid social
  • SEO and CRO
  • Lifecycle and email
  • Direct mail

How we work together

Start with a conversation, then diagnose, plan, and advise.

Each step builds on the last: the Diagnostic finds the dots, the Sprint connects them, and Advisory keeps them connected.

Start here · Free

Connection Point

30 minutes, on me.

Start with a short survey so I come in knowing your goals, then pick a time. We'll talk about what feels stuck and where your nearest opportunities are, and you'll leave knowing which next step fits.

Step 1 · Diagnose

Customer & Data Diagnostic

30 days

I review your data and tracking and talk with key stakeholders, and with customers when we have access. You get a findings report on what's solid and what to fix first.

Step 2 · Plan

Roadmap Sprint

60–90 days

Building on the findings, we set priorities and put the scaffolding in place: weekly and monthly actions, campaign guidance, and reporting routines your team can run.

Step 3 · Advise

Advisory Retainer

3, 6, or 12 months

Ongoing support while you put the roadmap to work. I lead the strategy and stay hands-on where it counts. Your team and partners own the day-to-day.

In their words

"At both Citizens and Jenius, [Sarah] was able to come in to a place of chaos and bring structure and simplicity to help the team to navigate forward."

Christina Hamlin · Former manager

Peer, Citizens

Jamie Pavlovsky

"When developing a strategy or analyzing its performance, [Sarah was] incredibly thorough and data-driven. [She] collaborated well with business partners to understand their goals and develop a strategy catered to those goals."

Peer, Citizens

Christina Rende

"[Sarah] brought numerous functions together to work towards a common goal, allowed people to work independently and collaboratively, and provided constructive criticism to help everyone learn."

Strategic partner

Diana Tardette

"I remember watching [Sarah] identify opportunities in real time and push for adjustments, whether it was to the reporting, spend, or overall strategy, based on what [she] was seeing and hearing."

Grow in good measure.

Less guessing, smarter spend, a clear next step.

Start your discovery call

Answer a few quick questions first, about 3 minutes, then pick a time. That way our 30 minutes go to your questions, not background.